After making the move from Executive PA in London and Manchester for 18 years to be a Personal Stylist, Emma Carr has never looked back. She began her own venture in Crave Personal Styling after studying at the London College of Style, and is now over 3000 people’s go-to inspiration over on Instagram. Juggling her business with being a mother to 5 year old Neve, Emma manages to look confident, cool and stylish whatever she does, always making a statement for style whether in her metallic silver boots or her leopard print coat. We caught up with her for a quick chat about what inspires her and where The Fashion Craver is going next…
Give us a short history of The Fashion Craver - How did you get to where you are today?
For 18 years I worked as an Executive PA in London and Manchester for some of the best in the industry within PR, Fashion and Television, with some of my career highlights working on Coronation Street and with the fashion designer Maria Grachvogel. Despite working to the highest level in my field I had always wanted to be a Personal Stylist, so after taking some time out to start a family (and turning the big 40) I decided to pursue my ambition and after studying at London College of Style, Crave Personal Styling was born - I haven’t looked back since!
Who's style are you currently loving?
I’ve got a total style girl crush on Celine Aagaard and Pernille Teisbaek. Those scandi girls just ooze cool and have an ability to look totally current, but timeless at the same time. I love Giorgia Tordini too and my new favourite is the always stylish Dstdesigns.
Who were your fashion heroes growing up?
I suppose in the 80’s it would have been Madonna and Pepsi and Shirley (I was a bit Wham fan!), so lots of fishnet fingerless gloves, ra-ra skirts and perms! Thankfully the 90’s got slightly cooler with the like’s of Kate Moss.
Do you still buy magazines or does most of your reading now happen online? Any good blogs to follow?
I can lose hours scrolling through Instagram and Pinterest, but I still love nothing better than looking through a print magazine. A few of my favourite fashion blogs are Envelope, Lookdepernille and Stylememos but I also love Motherofalllists, Sisterhoodandallthat and Whattheschujj for motherhood from the heart, real life stuff.
Who are you loving on Instagram at the moment?
There are too many to mention them all! I follow so many inspiring women on Instagram and my feed is a real mix, but all these feeds inspire me in some way: Raising Women, Superchargedclub, Stepupclub, Whattheschujj, Dstdesigns, Yvadney, girlstolelondon, Mercer7official, Bornatdawn, Words of Women and Girl Boss.
Do you have kids? If so, how many?
I have a daughter, Neve who is 5 (going on 15!).
Has she followed in your fashion footsteps? What's fashionable to her?
Anything goes with Neve and she has a ‘more is more’ approach to her dressing, which is the complete opposite to me! She love’s accessorising and has a real eye for putting an outfit together - it shouldn’t work most of the time, but it does. Her style definitely reflects her creative personality.
We get the feeling you like music - what are some of your favourite artists / genres?
I love a bit of everything, but my go to is house music and disco. Love Motown too and Steve Wonder is my all time favourite (For Once in My Life was my first dance at my wedding).
Has Neve inherited your music taste?
Neve loves music and we can’t drive off anywhere before we’ve put the tunes on. Thankfully she’s past the nursery rhymes phase and just loves anything she can dance too - we regularly have kitchen ‘dance offs’.
Party out or party at home - Discuss!
Back in the day it always used to be about the after-party. Now I’m a mum I don’t really get to party much, but when I do, I like to party out as it’s a good excuse to get glammed up and hit the dance floor.
What's next for you?
I’ve got a very exciting collaboration coming up with Johanna Rossi at Raising Women next month and a few other things bubbling away in the pipeline. Apart from that, just continuing to look after my Crave clients, oh and getting through half-term!
You can read about more of what Emma's up to at the following links: